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Performance marketing agency Since 2018

Performance marketing, engineered.

Google, Meta and TikTok ads, planned and optimised on hard numbers. When the website, the tracking or the creatives hold them back, we build those too. One team, from strategy to results.

What we solve

Most ad budgets stall before the first click.

Hire a marketer and you still need a website, tracking and creatives. That is where most businesses get stuck. We remove every one of those bottlenecks, so the campaigns can do their job.

01
The bottleneck

No website, or one that doesn't convert

What we do

We build it, start to finish: the strategy, the copy, the design, the conversion paths and the integration with your CRM or software. Fast, secure, GDPR compliant, and structured so search engines and AI assistants can read it.

StrategyCopyDesignConversion pathsCRM integration
02
The bottleneck

A website, but no tracking

What we do

We wire it in code, with our own tags. Every form, call, WhatsApp message and purchase is counted and sent back to Google and Meta, so the campaigns learn from real results, not clicks.

GA4Google Ads conversionsMeta Conversions APICall trackingConsent Mode
03
The bottleneck

Tracking in place, but no creatives

What we do

We write the brief and produce the static creatives, including programmatically rendered ones in your exact brand fonts and colours. For video, we brief you on what to film and how, then edit it to hold attention and cut the skip rate.

Creative briefsStatic adsVideo scriptsVideo editing
04
The bottleneck

All of it, but no one running ads with discipline

What we do

We run the campaigns. Search built almost mathematically, not by feel. Performance Max, Display, Meta and TikTok, optimised on real leads and sales, with budgets moved to whatever the numbers prove.

Google SearchPerformance MaxDisplayMetaTikTok
Marketing at the core

Everything serves the campaign.

We are a marketing agency first. The website, the tracking, the creatives and the software exist for one reason: to make your advertising measurable and profitable.

Strategy comes before any of it. What your website must say, what your content must show, how your offer is presented. All decided from a performance standpoint.

LogosBrand identityOrganic posting calendars

The usual way

  • A marketing agencyRuns the ads
  • A web developerBuilds the site
  • A tracking specialistMaybe
  • A designerMakes the statics
  • A video editorCuts the video

Five providers. Nobody owns the result.

With The Sunstone

  • Campaign strategyIncluded
  • Website and conversion pathsIncluded
  • Tracking, in codeIncluded
  • Static creativesIncluded
  • Video briefs and editingIncluded

One team. One strategy. Accountable for the numbers.

What "engineered" means

Measured. Tested. Built properly.

Most marketing runs on opinions about colours and posting times. Ours runs on data, and on work built to a standard most agencies never check.

Search campaigns built almost mathematically

Keyword research, match-type structure, negative keyword lists and landing pages matched to intent. Every change after launch is made on conversion data.

Tracking you can trust

Our own tags, written in code. Forms, calls, WhatsApp messages and purchases counted, attributed to the ad that brought them, and sent back to the platforms.

Creatives briefed for retention

Video briefs built around the first three seconds and the skip rate. Static briefs organised so every creative has a job and a test behind it.

Security and compliance, not skipped

GDPR consent handled and stored, forms protected against bots and spam, data validated on the server, fast hosting. The parts rushed builds leave out.

Measured to the cent. Written for people.

Every euro is tracked and every decision is tested. That does not make the work cold.

The ads still sound like you. The creatives still make people stop scrolling. The website still feels good to use. Data decides what runs. People decide what is worth saying.

How we work

Strategy first. Then everything it needs.

01

Strategy

Where the budget should go, what the offer should say, and what is missing between you and profitable campaigns.

02

Build what's missing

Website, tracking, creatives, or all three. Only what the strategy calls for, nothing for decoration.

03

Launch and measure

Campaigns go live with every conversion counted from day one: forms, calls, WhatsApp, purchases.

04

Optimise

Budgets, keywords, audiences and creatives adjusted on real results. What works gets more. What doesn't gets cut.

Questions

Straight answers.

What businesses ask us before they start. No jargon.

01

What does The Sunstone do?

We are a performance marketing agency. We run Google, Meta and TikTok campaigns, and we build everything those campaigns need to work: the website, the conversion tracking, the creatives and, when the business needs it, custom software. One team and one strategy, from the first brief to the numbers.

02

How is that different from a usual marketing agency?

A usual agency runs the ads and sends you elsewhere for the website, the tracking, the creatives and the video editing. Each provider owns one piece and nobody owns the result. We cover the whole chain, so nothing stalls between providers and every piece is built for the same campaign strategy.

03

What exactly do you track?

Every form, phone call, WhatsApp message and purchase. Conversions are sent back to Google Ads and Meta so the campaigns optimise on real leads and sales, not clicks. We build the tracking in code with our own tags, and it respects each visitor's cookie consent.

04

How do you build Google Search campaigns?

From data, not feel. Keyword research, a deliberate match-type structure, negative keyword lists, several ads per ad group and landing pages matched to search intent. After launch, every change is made on conversion data.

05

Do you make the ad creatives?

Yes. We write the creative brief and produce the static creatives, including programmatically rendered ones set in your exact brand fonts and colours. For video, we brief you on what to film and how, then edit the footage to hold attention and reduce skips.

06

Do you build websites?

Yes, when the campaigns need one. Strategy, copy, design, conversion paths, CRM integration, tracking, GDPR consent, spam protection and fast hosting. Every site is structured to be read by search engines and AI assistants.

07

Do you do branding or organic social media?

No. We set the strategy for how you present your offer, what your website must say and what your content must show, all from a performance standpoint. Logos, brand identity and organic posting calendars are not what we do.

08

Can you build custom software?

Yes, when the marketing needs it: booking systems, lead calculators, lead dashboards and integrations between your website, CRM and internal software. Built by people who understand the funnel the software serves.

09

Is it secure and GDPR compliant?

Yes. Cookie consent is handled properly and stored, forms are protected against bots and spam, data is validated on the server, and personal data is processed only for what the visitor agreed to.

10

Why don't you list prices?

Because the work depends on what is already in place. A business with a good website and working tracking needs less than one starting from zero. We look at what you have, then send a clear proposal.

11

Where are you based?

In Romania. We work with businesses across Romania and the wider EU.

Next step

Ads that
answer to
numbers.

Tell us what is already in place: website, tracking, creatives, campaigns. We come back with a plan and a proposal.